Color of 2023 ‘Viva Magenta’

A pregnant Rihanna rocked the Super Bowl during her halftime show. It made me feel like she’s the only girl in the world. Dressed in all red, including red lipstick, she kicked off the performance flying high over the field on a floating stage singing “Bitch Better Have My Money.” I think red was the perfect choice for that fearless performance.

(Image from google search)

I'm a big fan of color. Some of you may know that I love to wear and paint all different kinds of colors. As anyone who loves fashion knows, COLOR is one of the most effective forms of fashion. Some people color them in neutral ways, some color themselves more boldly. For me, color is a way of expressing my emotions and communicating with the world.

Do you know what color Pantone chose as the Color of the Year for 2023? The answer is a powerful and vibrant red shade: Viva Magenta! which will boost your energy and give you another fresh style!

Magenta is absolutely one of my favorite palettes when it comes to Art & Fashion. It’s a loving and joyful optimistic tone which is perfect for your Valentine’s outfit. Plus, you can also wear it the whole year!

Designers have been putting this color into their runway & collections.

(From Right : The Sei, Giambattista Valli, Issey Miyake, Timothée Chalamet @ 2022 Venice Film Festival, Sandro, Badgley Mischka)

You don't always have to follow trends, but if it goes well with the season and your own taste, then why not! Whether you're looking to keep cozy or extend the sparkle of this loving season, check out my ‘Girl Crush’ suggestions. These might be the perfect gift for Valentine’s Day or a birthday gift for that special someone.

Girl Crush Suggestions feat. VIVA MAGENTA

Click image to go to the website.

1/ Outerwear

Wide shoulder & an oversized slouchy fit outerwear is an easy way to get that cool urban vibe. I think this fit makes any outfit instantly chic and it can be paired with almost anything. Just add pop magenta to this can-never-go-wrong silhouette.

Cider

Solid Velvet Notched Collar Blazer $50

Lovers and Friends

Zoe Coat $70

Apparis

Milly Coat $180

Lovers and Friends

Vivian Coat $192

Sandro

Cropped tweed jacket $327

A.L.C.

Velvet Tailored Jacket $390

Frame

Strong Shoulder Blazer $678

Tom Ford

Velvet Trench Coat $3,658

2/ Comfy Sassy Dress

Under a thick jacket or coat, wear the classy front dress with an open back or halter neck. This silhouette will instantly glam you up. Simple, bold & sassy. When you wear a feminine dress, it’s better to style the dress with more gender neutral items like a boyfriend jacket or chunky shoes. It will definitely enhance your ‘Girl Crush’ mood.

Lulus

Shiny Magenta Pleated Halter Dress $98

Line & Dot

Makena Midi Dress $99

ASTR The Label

Satin Halter Midi Dress $138

Reformation

Merel Velvet Dress $178

Lovers and Friends

Hayes Mini Dress $190

Frame

Draped Neck-Tie Halter Dress in Magenta $698

3/ Cozy Sweaters

If you are a vivid color beginner, a cozy sweater could be a good place to start. Soft sweaters are relaxed and an easy to wear style while still making you look casually dressed up. It goes well with any black pants or denim jeans. Layering up with a sweater is also perfect for February’s chilly weather.

Abercrombie & Fitch

Classic Short Cardigan $24.99

Lovers and Friends

Jade Sweater $158

One Teaspoon

Colour Block Sweater $168

Alice + Olivia

Noella Sequin Knit Crop Cardigan $267.75

Cormio

Embroidered Cable-knit Cardigan $268

Versace

Cropped cutout ribbed wool cardigan $375

4/ Shoes & Accessories

Guess what? The easiest way to wear vivid colors is by putting it into your shoes or accessories! Their size is small but the impact can be huge. A fun way to be colorful!

Charles & Keith

Waverly Scallop-Trim Mini Bag $46

Anthropologie

Shades of Sea Triple-Layer Necklace $78

Steve Madden

Vallor Boots $89.40

Versace Jeans Couture

Fluffy Bag $253

Free People

Ruby Shine Platform Boot $269

Saint Laurent

Octagon Earrings $995

Paris Texas

Holly Crystal Tall Stiletto Boots $1,960

 

Favorite Picks

1/ Being Casual with Magenta - Any Occasion

If you’re looking for a low key but chic look for this season, match a light shaded retro fit jeans look from the 90’s with this classy tweed jacket. Add a black lace corset top to bring out the sassiness inside of you. Chunky platform loafers that have a low ankle line goes well with relaxed fit pants.

 

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2/ Go Magenta Crazy - Award & Dinner Party

For a fancy night out, how about a relaxed glam style that’s bold but still cool casual with an eye-popping rhinestone covered stiletto boots? These boots will be a game changer for your elevated night outfit. Especially when you match them with a deep-deep plunge neck power shoulder dress. You’ll look fearlessly confident! Outerwear? Complete your effortless glam look with the perennially on-trend fluffy faux-fur coat. It’ll makes every entrance grand and every cold night another opportunity to go bold. A quick tip for choosing the color for your outerwear: find a different shade in the same pink tone. Then you’ll be stylish enough without going overboard.

 

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For a more playful idea for what to wear on Valentine’s Day, how about turning your love mode on with Viva Magenta?! Romance the occasion and glam up your routine! I believe fashion has the power to freshen up your vibe and instantly bring positive energy. Try a vibrant color style and create another best version of yourself. Take advantage of the season to evoke your inside cupid. Happy Valentine’s Day!

- Love, your Viva Magenta Fairy

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